Stop overpaying for HubSpot. Here are cheaper alternatives.
A 5-person sales team on HubSpot spends $800 to $2,000 a month. Twenty CRM costs $45 to $95. This page breaks down the real cost of vendor lock-in and shows you what switching actually looks like.
What you are probably paying HubSpot per year
Based on typical 5-person team with Professional tier features. That is 80-90% more than open-source alternatives.
See the alternativesWhy HubSpot is so expensive
HubSpot's pricing model has a built-in escalation trap. You start at $20 per month, but that is the bait.
Add a second user? That is $100 per month minimum (Professional tier). By the time you have 5 people and need workflow automation, custom reports, and the features you expected at the lower tier, you are paying $2,000 a month. Some teams hit $24,000 per year.
Here is the pattern:
- Starter ($20/mo): Basic CRM, 2 users, limited workflows. As soon as you add a third person, you need Professional.
- Professional ($100/mo per user): Now you get 3 users per seat. Still capped on custom reports, API limits, and automation. You need to add each feature individually, and each costs extra.
- Enterprise: Pricing is custom, but teams report $50,000+ per year.
HubSpot does not gate features at the Starter level because they are hard to build. They gate them because you will pay more to unlock them. It is the definition of vendor lock-in.
The alternative path
Twenty CRM, Zoho, Pipedrive, and others cost less because they either use per-user pricing that stays flat as you add people, or they charge a flat monthly fee and give you every feature. No hidden tiers. No escalation.
Even self-hosting Twenty CRM (the open-source version) costs $10 to $30 per month for a server, plus zero licensing. That is real freedom.
HubSpot vs. cheaper alternatives: side by side
Pricing is per 5-person team, per year. Features are what you get in the lowest tier that gives you a working CRM.
Pricing sourced from HubSpot, Zoho, and Opsily public pricing pages as of October 2026. Features based on documented tier specifications.
Zoho CRM
Starting: $14 per user per month (billed annually).
Why it wins: Includes AI, automation, and unlimited custom reports. No per-workflow fees. Same feature parity as HubSpot at 30% of the cost. Strong if you need a traditional SaaS solution without the lock-in anxiety.
Pipedrive
Starting: $14.90 per user per month.
Why it wins: Sales-pipeline obsessed. Activity-based selling workflow is intuitive. Still per-user pricing (Zoho problem), but the interface feels less cluttered than HubSpot.
Brevo (formerly Sendinblue)
Starting: $9 to $18 per month.
Why it wins: Volume-based pricing, not per-user. Best for teams that do heavy email and SMS. Light on sales CRM features compared to HubSpot, but excellent for multi-channel outreach.
Twenty CRM (hosted on Opsily)
Starting: $9 per user per month (Pro plan, billed annually) or flat-rate managed starting at $30 per month.
Why it wins: Fully open-source. No vendor lock-in. Unlimited workflows, custom objects, API access. You can self-host for even less, or pay Opsily for hands-off managed hosting with EU data residency.
Why choose Twenty CRM on Opsily
Twenty is production-grade, but only if someone is watching it. Opsily removes the operational burden while keeping the freedom.
No vendor lock-in
Twenty is AGPL-3.0 open-source. Your data is yours. Export as CSV anytime, or run it on a different host. You own the software and the data. HubSpot will never let you say that.
Feature complete out of the box
No hidden tiers. Unlimited workflows, custom objects, API access, and webhooks. Everything HubSpot charges extra for is included. Customize without paying per feature.
EU data residency and GDPR built in
Data stays in German data centers. GDPR compliant by default. No CLOUD Act exposure. HubSpot is US-only. For regulated industries, this is not optional.
Built for teams who need reliability
How to migrate from HubSpot to Twenty
This is not magic, but it is straightforward. Most teams complete it in 1-2 weeks.
Download your companies, contacts, and deals as CSV. HubSpot makes this easy (Opsily can guide you).
Create a workspace. Pick managed hosting for hands-off setup, or self-host if you prefer. Takes 5 minutes.
Upload CSVs into Twenty. Opsily team can help map fields if needed. Your email history and deal stage history stay behind in HubSpot (you keep the account for reference).
Download your companies, contacts, and deals as CSV. HubSpot makes this easy (Opsily can guide you).
Create a workspace. Pick managed hosting for hands-off setup, or self-host if you prefer. Takes 5 minutes.
Upload CSVs into Twenty. Opsily team can help map fields if needed. Your email history and deal stage history stay behind in HubSpot (you keep the account for reference).
Export from HubSpot
Download your companies, contacts, and deals as CSV. HubSpot makes this easy (Opsily can guide you).
Set up Twenty on Opsily
Create a workspace. Pick managed hosting for hands-off setup, or self-host if you prefer. Takes 5 minutes.
Import your data
Upload CSVs into Twenty. Opsily team can help map fields if needed. Your email history and deal stage history stay behind in HubSpot (you keep the account for reference).
Connect email and integrations
Connect your Gmail or Outlook. Set up Zapier or n8n automation if you use it. Turn off HubSpot after 30 days.
Twenty CRM pricing on Opsily
Choose the plan that fits your team. All plans include automated backups, monitoring, EU hosting, and GDPR compliance. Need more control? Self-host for free.
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Trust and compliance
Your data is not a product. We are not selling it. We are hosting it.
GDPR Compliant
Your customer data is protected under EU privacy law. We enforce data residency in German data centers.
Open Source
All code is auditable on GitHub. No hidden backdoors or proprietary surveillance. Twenty CRM is AGPL-3.0 licensed.
EU Data Centers
Your data stays in German data centers outside US jurisdiction. No CLOUD Act exposure. Full EU data protection.
Full data export
Export your entire dataset as CSV or via API anytime. No lock-in, no surprise restrictions.
No feature gating
Unlimited custom reports, workflows, and API access. Every plan includes the same core features. We do not withhold functionality to push upgrades.
Frequently asked questions
Have questions about switching from HubSpot or using Twenty on Opsily? Here are the answers most teams ask.
Yes, Twenty CRM is designed for modern data portability. You can export your leads, contacts, and deals from HubSpot as CSV files and import them directly into your Twenty CRM workspace. Because you own the database on Opsily, you can also use the GraphQL API for more complex migrations or live data syncs without hitting restrictive API limits.
Stop overpaying. Start your free trial.
Twenty CRM on Opsily. No credit card required. Includes 14 days of managed hosting, data import help, and one onboarding call.