Find the Best Cold Email Tool for Your Team
The right tool depends on three things: team size, cost model, and where your data lives. Here's how to think about it.
How to Choose: The Math That Matters
Cold email tool pricing comes in two models. SaaS charges per user. Self-hosted charges flat.
SaaS cold email: $99-299 per person per month
Lemlist is $99/month. Instantly.ai runs $49-99/month. Saleshandy starts at $25/month but adds per-contact fees above a limit. You multiply by headcount.
Team of 5 at Lemlist? $495/month. Team of 10? $990/month. Team of 15 (agency)? $1,485/month ($17,820/year).
Self-hosted flat: $20-100 per month, unlimited people
Linki on Opsily costs the same whether it's 1 person using it or 50. Flat. No per-user fees. No per-contact limits.
Team of 5? $20-100/month. Team of 15? Still $20-100/month ($240-1,200/year).
The Real Question: How many people send cold emails?
One founder? SaaS is fine. Cost is low either way. A team of 5 doing outbound? SaaS starts hurting. An agency with 15 people across multiple clients? SaaS becomes unaffordable.
Linki at $100/month for 15 people = $8/person/month. Lemlist at $99/person/month = 12x more expensive.
That gap compounds when you add warmup (Mailwarm is $49-99/mo extra), integrate with lead databases (Apollo.io), or need GDPR compliance (not all SaaS tools offer EU hosting).
Why Teams Switch from SaaS to Self-Hosted Cold Email
Lemlist $99/mo base. Instantly.ai $49-99/mo. Saleshandy $25/mo + overages. Linki on Opsily $20-100/mo flat, any team size.
Why Agencies and Teams Choose Self-Hosted
When per-seat pricing is your problem with the best cold email tool, Linki's flat pricing is your answer.
Unlimited team seats at one fixed price
Invite 10 people, 50 people, or 200 people to your Linki instance. Cost stays the same. No negotiating new contracts. No hitting seat limits. No surprise overages. For a 15-person agency, this saves $16,620-52,620 per year vs. per-seat SaaS.
GDPR-compliant data ownership
Your cold email data lives on Opsily servers in Germany or Ireland. You control it. No third-party analytics. No data selling. You can migrate away anytime. This matters for EU teams, regulated industries, and anyone tired of vendor lock-in.
Email warmup bundled in
Warm your sender reputation and run cold sequences from the same dashboard. Most SaaS tools charge separately for warmup (Mailwarm, Warmup Inbox) or make you integrate third-party tools. Linki handles warmup natively. One tool. One bill.
Built for teams who need reliability
Deploy Linki on Opsily in 3 Steps
No servers to manage. No code required. Just cold email.
Choose Your App
Select an app to get started.
Pick your Opsily plan
Choose the server size that fits your apps. Linki works the same on all plans. Cost is fixed regardless of team size.
Deploy Linki with one click
Find Linki in the app catalog. Click Install. Opsily spins up database, backups, SSL, and monitoring automatically. Takes 3 minutes.
Connect domain, invite team, start emailing
Add your SMTP relay. Verify sender domain. Invite team members. Deploy your first cold email sequence in minutes.
Cold Email Apps Ready to Deploy
Linki is the best cold email tool for self-hosted deployment on Opsily. Unlimited team seats at flat pricing.
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Everything Included in Linki
No tiers. No feature gating. Warmup, sequences, reporting, SMTP relay, team collaboration. All included.
Opsily Plans (Linki Works on All)
All Opsily plans include Linki at the same price. No per-seat or per-contact charges. Deploy with unlimited team members.
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Enterprise-Grade Security and Compliance
Your cold email data is yours to control. No compromise on security.
GDPR Compliant
EU data residency. German and Irish servers. Full data control. No third-party access.
SOC 2 Type II Certified
Opsily infrastructure passes independent security audits. Daily encrypted backups. Two-factor authentication.
Open-Source and Auditable
Linki source code is public. No hidden tracking. No backdoors. Community-reviewed security.
No Vendor Lock-In
Own your data. Export anytime. Migrate to another host. You control your cold email infrastructure.
Automatic Security Updates
Opsily patches servers and dependencies. You don't manage security updates. We handle it.
Questions About the Best Cold Email Tool
It depends on your priorities. SaaS tools like Lemlist cost $99/mo per person, so $495/month for 5 people. Linki on Opsily costs $20-100/month flat for unlimited people, so still $20-100 for your team of 5. If cost matters and you want data control, Linki wins. If you want managed updates and don't mind per-user pricing, SaaS tools like Instantly.ai or Saleshandy work too.
Stop Paying Per Seat for Cold Email
Deploy Linki on Opsily. Flat monthly cost. Unlimited team members. GDPR hosting. Data ownership. No vendor lock-in.